An Ultimate Guide: TikTok Marketing
It is crucial to your online marketing strategy to focus on the people you believe would be interested in purchasing from you.
If you want to be successful at influencer marketing, you need to take a step back and consider who within your target audience is likely to be swayed by your message. We think TikTok is worth paying attention to if your company is targeting a young audience.
TikTok, like other video sharing platforms like YouTube, encourages its users to express their creativity through video. That’s why video content creation, sharing, and even live streaming will be at the center of any successful TikTok influencer marketing effort. Their audience will be enticed to check out your brand because of the videos they’ve created for you.
There is a strong probability that you have never heard of TikTok if you are an older generational member. In that scenario, then, it would be helpful if we spent some time discussing what TikTok is and how it operates.
What is TikTok?
In other words, what is TikTok? TikTok is now a single app with global recognition, although it began as two.
Known as Douyin in China, the app eventually changed its name to TikTok when it gained popularity outside. Since it was created by Chinese programmers, it stands to reason that most of the app’s early adopters lived in Asia.
Nonetheless, from the start, its creators have recognized the market potential in the Western world, especially the United States. Formerly known as Musical.ly in China, the app was renamed to appeal to users outside of the country.
The popularity of TikTok swiftly eclipsed that of Instagram, another video-sharing app, making it one of the most downloaded apps in the world. Even after such meteoric rise to prominence, TikTok continues to dominate the social media landscape with its innovative video features.
What’s the deal with TikTok?
At its inception, TikTok was a place to share videos of you lip-syncing to songs. However, things have been shifting recently, and more people are uploading unique movies across a wide variety of genres and topics.
First-time users must register for the service when they launch the app. You’ll start by browsing the profiles of other users, identifying channels you enjoy, and following those whose content you think may be interesting to you in the future. As a matter of fact, this is probably all you do at first. To the contrary, when your self-assurance rises, you will most likely start experimenting with generating 15-second movies and sharing them to your feed.
Lip-syncing videos set many users on the path to fame on TikTok. TikTok is a great software for making films that aren’t too cheesy but yet target a young demographic. It’s unlikely that there are many teens today who don’t have access to a smartphone equipped with a decent camera.
When you create a video with TikTok, you’ll have access to all the tools and effects you need to make it interesting and engaging. Therefore, it’s easier than ever to shoot a video, edit it, and share it with the world via your feed.
TikTok is still a popular platform for lip-syncing videos, but there is a major shift toward other types of films, giving you a lot more leeway in how you choose to express yourself.
Who are the heaviest TikTok users?
TikTok, as you would have guessed, is particularly popular among the young.
While members of Generation Z may have Facebook profiles, it’s unlikely that they actively use the platform. All of their parents are presumably already on Facebook. Instead, today’s youth use the video-sharing platform TikTok to avoid their parents.
Therefore, according to the data, the majority of TikTok users fall between the ages of 16 and 24.
What Types of Videos Are Popular on TikTok?
Just like YouTube, TikTok mostly consists of video content. It stands to reason that the success of any given video series is directly proportional to the level of entertainment it provides its viewers.
Videos on TikTok, in contrast to those on YouTube, tend to be brief and shot in a vertical orientation because the vast majority of them are created on users’ mobile devices.
TikTok is still a popular platform for user-created music videos. far if a cover version is successful, original music can be far more popular. If you must utilize an original song, however, this is not the ideal style to employ while advertising a product.
How Do Brands Use TikTok for Advertising?
Sponsored Content
TikTok has just recently implemented the concept of paid advertisements. So far, it looks promising, but it will take some time to determine whether or not this strategy is cost-effective and successful, especially when aimed at the Generation Z population.
Native Videos in Your Feed
Consider using some in-feed native videos, either from your company’s TikTok channel or as sponsored advertising. They have a maximum possible duration of 15 seconds, although you can certainly make them shorter; the current industry standard is 9 seconds.
Hashtag Challenges
It’s perhaps no surprise that users of the video sharing platform TikTok rise to the occasion when presented with a task. At any given time, TikTok likely has several active challenges.