How To Use TikTok for B2B Marketing: An Ultimate Guide

A whopping 80 million people use TikTok each month, and each one of them spends around 24 minutes there. This breakthrough has completely altered the way in which B2C companies communicate with their end users. Can the same benefits be realised when using TikTok for business-to-business marketing?

TikTok could be the missing piece in your business-to-business social media strategy’s puzzle when it comes to getting your name out there.

For businesses, the road to success on TikTok isn’t completely unmarked. Three B2B marketers who are utilising TikTok have been interviewed.

First, though, let’s talk about why you should use TikTok for business-to-business marketing.

From the styles we discuss to the songs we listen to, TikTok has left its mark on every aspect of our culture.

The network’s influence on shoppers’ decisions in stores gets all the attention, but the real story goes deeper than that. TikTok has over a billion monthly active users who are looking for ideas, entertainment, and knowledge.

Businesses can benefit from using TikTok because it allows them to connect with their target audiences on a more personal level. If you need convincing, consider these three benefits of a TikTok business strategy for your brand.

An effective means of raising consciousness

There is a place for polished video production, but studies show that consumers also appreciate the quick and scrappy approach.

For the 2022 Sprout Social IndexTM, we polled over a thousand consumers in the United States and found that more than a third want to see more real, unscripted videos from the brands they follow. Short-form video is also 2.5 times more engaging than long-form video in terms of viewership.
TikTok business tactics can help you keep up with shifting social media user tastes. Keep in touch with potential customers by doing this.

It’s the place where potential customers vent about their problems.
Videos on TikTok with the #corporate hashtag make fun of everything from standard email signatures to embarrassing mishaps in online video chat. Corporate TikTok, a growing subculture on the platform, relies on this kind of humorous, snappy discussion of the quirks of working a 9-to-5.

If done correctly, it can revitalise your social media plan.

Popular movements on TikTok are widely known for their originality. This never-ending well of creativity will give you new perspectives as you reevaluate your overall social media plan.

Additionally, it is the norm for networks to have multiple daily posts. The For You Page’s algorithm ensures that you will flood your audience with posts. There’s no telling what kind of social media success you might have if you take advantage of this vast arena for experimentation.

Three successful companies share their tips for using TikTok for business to business

Creating your first batch of TikTok videos is easier than you think, and you probably already have everything you need to get started. A spark of creativity can be all that’s needed to get things moving in the right direction. As a resource, we consulted with three marketers to learn more about their strategies for using TikTok for business-to-business purposes.


Smartsheet is an online platform for managing projects and fostering better teamwork. It’s no surprise that their virality on TikTok is a result of their teamwork.

“The social team gets ideas from our customers, colleagues, and from watching—probably too much—TikTok,” says Brian Bosché, Director of Product Marketing at Smartsheet. Smartsheet is how we keep track of all of the potential ideas for videos and ultimately pick the best ones. The next step will be to create a detailed script for the video, which will then be revised several times before it is ready for production.


It’s fine if others join you in front of the lens. Get people involved in video production from all over the company to help out.
Boost user-generated content on your own feed to get people involved.


The folks at Semrush are the experts when it comes to knowing what people look for online. They have perfected the use of offbeat queries as a source of ideas for social media content, and now they are bringing that formula to TikTok.

According to Maria Kalyadina, Head of Social at Semrush, “Marketing can be fun, and it’s even easier to do with Semrush.” This is the message that Semrush hopes to convey on its TikTok channel. To achieve this, we rely on Semrush’s signature sense of humour. According to our research, it’s also one of the most effective ways to win over viewers on the video-sharing platform TikTok.


You can get a long way with a joke or two. If “funny” describes your brand’s persona, try out various video formats and punchlines to see how it fares on TikTok.
TikTok is a great place to communicate with your product’s final consumers. Establishing a rapport with that group should be a top priority if you want to increase the number of advocates you have within your organisation.


When compared to TikTok, Shopify is a juggernaut, and for good reason. For more than two years, they’ve been working to establish themselves on the web.
Since integrating with TikTok, Shopify has been exploring different video formats to find what best represents their company. They have spent enough time refining their TikTok strategy to have content ideas that consistently resonate with their audience.

Shopify’s TikTok account is now regularly consulted by business owners for advice, feedback, and guidance. Though the video styles vary, the underlying message is remarkably consistent.