5 TikTok Ad Types & Its Usage That Marketers Must Consider


TikTok is the trendiest social media app, which holds modern pop culture. This makes this platform so addictive, with over 2.6 billion downloads and nearly 1 billion monthly active users.

TikTok is getting quite more popular than other famous social media apps. The maximum users are between the ages of 16 and 24. This shows that Gen-Z is ruling this app.TikTok has elaborate video creation that allows you to express your creativity and promote your products and marketing world.

This platform is a marketing hub for marketers, business owners. Rather than creating your own marketing plans, TikTok ads guided marketers through the complete process of creating ads, deciding budgets, choosing the right audience, and measuring the campaign results.

In this article, you will see five types of TikTok ads and their benefits, usage.

# Top View Ads

The top view ad will appear once per day when the user opens the TikTok app. The ads will appear for up to 60 seconds, along with background sound. This ad length will be longer than the standard run time of regular videos. The top view ads are perfect for marketers who also advertise their products that need longer attention, such as music or movie trailers. 

# In-Feed Ads

In-feed ads will display on the audience’s “for you” page. It is the page where the audience will land first when they open this app. On the “for you” page, videos will appear based on the user’s browsing activity. The TikTok algorithm will feature content according to the audience’s interest and previously watched videos.

In-feed ads are like normal TikTok videos that will last for 5 to 15 seconds and are shown in the user’s feed for only a single day. Marketers can make use of in-feeds which allows you to drive conversion through including CTAs to the videos. Companies like Acorns, finance used an in-feed ad and CTA to influence users to download their platform.

# Hashtag Challenge

Hashtag challenge is one of the famous ad types on TikTok. Usually, it will create buzz or hype among the audience. As soon as a new hashtag challenge arrives, many people will participate. As a result, you can buy likes for TikTok and drive more engagement, still more participants. Hashtag challenge allows the brands to develop customized challenges that invite the TikTok community to create content around that particular challenge.

Brands who use this ad have special access to the hashtags, which are not applicable to other social media apps. These hashtag challenges will run for over six days.

#Brand Takeover

The brand takeover will appear as soon as users open the app. It catches the audience’s attention by the full-screen dynamic display. This ad has a powerful, impressive visual that produces significant impacts for the brands. Marketers can use GIf, a static image, which will display 3to 5 seconds long. You can even include a link to the ad to direct the viewers to their desired landing page.

# Branded Effects

Using branded effects, advertisers can use 2D, #D, and Ar effects to add images of their brands or products for TikTok videos. Brands even build stickers of their products or design custom filters. Users can use this while making their videos. With the help of these branded effects, you can bring more engagement and gain brand exposure.

Winding Up

TikTok provides you more and more marketing opportunities for brands to market their business organically and effectively. If you want immediate results, you can go for TikTok ads, which will bring massive exposure for your brand, increase your sales rate, and bring more conversions. Depending on your objectives, you can customize your ads on TikTok.

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