Visuals for a Social Media Marketing Effort – Where Do You Get Your Pics?
Where Can I Find Images to Use in Social Media Ads?
The human species relies heavily on its sense of sight. Because of its potential impact on your social media campaign’s success or failure, it’s important to give considerable thought to the visual message you want to convey to your audience. To that end, how exactly should you go about implementing this facet of your content marketing strategy?
A few things to think about before you begin your quest
Choose the appropriate social media platforms for advertising. For instance, a social media marketing campaign and a native commercial couldn’t be more unlike. Visitors to a website will see your advertisements when you use a native ad, but unlike Facebook, you won’t be able to narrowly target them based on their interests.
Keep the accompanying copy in mind as well. A native ad, for instance, may use an enticing title in an effort to attract readers’ attention and encourage them to click. The quantity of words allowed in the ad, the accompanying text, the size of the photos, and so on all vary depending on the social media site being utilised. When you begin sourcing your graphic designs, make sure you have a complete understanding of the technical structure your ad creative must adhere to.
One useful piece of advice is to treat each advertisement as if it were a little campaign, complete with its own visual language and content. Keeping your creatives on-brand will be much easier this way.
These are some quick guidelines for selecting an effective photo
The question then becomes how to go about selecting an effective image to serve as the centrepiece of your advertisement.
While the specific guidelines for selecting an image for a social media advertisement may vary by company, product, and marketing push, there are some general guidelines to follow.
Throughout your search for material, keep an eye out for the following types:
are really pertinent to what you’re selling
are pleasing to the eye regardless of size, convey an expressive message visually, and avoid cluttering the viewer’s attention with an abundance of unnecessary information.
Examine the adverts of competitors to ascertain what strategies work best. In terms of aesthetic appeal, what advertisements have caught your attention? What about these pictures piques your interest? How do they complement the text to make you want to click?
Find out what your rivals are up to. Do you feel compelled to click on their ads? When compared to what, exactly, are they succeeding or failing?
After refining your search criteria, you may begin your investigation.
Get free pictures from a reputable source
Most businesses will go for a free-to-use picture as their initial choice.
When utilising free photos, exercise extreme caution. Get them from a reliable source rather than merely using Google to get public domain pictures. These might have been mislabeled, which could lead to trouble. Perhaps even several thousand dollars in damages will be sought against you.
You may find many high-quality photographs on the many websites available nowadays. A few great places to get free stock photos include Unsplash, Pixabay, and Pexels, all of which are recommended in this blog article by Entrepreneur. But, Burst’s ever-expanding archive features many photos that can’t be found anywhere else, making it ideal for those who value originality.
Free photos only have one major drawback: they are not created just for you. They may be used by a large number of other companies, diluting the effect of your own advertising.
Make use of commercially available stock photos
Using commercial stock picture databases is the next logical step. Shutterstock is one of several such services available.
In other words, you have a lot more options to choose from, increasing the likelihood that you’ll locate the precise photo you’re after.
Nevertheless, there is a catch: it will drain your bank account. Your budget will determine how much you can pay; it may not be a lot, but it’s usually quite a bit more than using free photographs.
Additionally, given that these are stock photos, you’ve probably seen them before. The issue is the same as with utilising free photos; they are not unique to your business and may not have the desired effect.
Modify a picture to your liking
After settling on a desirable image, you may choose to modify it so that it better fits into your ad copy.
You can use Canva or something similar if you have the permission to do so (certain photos must be utilised unaltered).
Canva makes it easy for anybody, regardless of their design expertise, to create or modify visual material by altering its appearance, adding text and effects, and more.
Engage a designer
You might also hire a professional. Not only can a professional designer help you discover the greatest photographs, but they can also assist you create the entire ad for you.
This can result in a more polished piece of advertising copy, one that is more likely to attract the attention of your target audience and result in increased conversions.
Your ad should always be tested
Don’t assume that because you believe your advertisement is perfect that it actually is. Creating two adverts and putting them to the test is a common practise. Make them identical with the exception of the photos, and then compare the results to see which one performed better.
The results of these testing may subsequently be used to fine-tune your advertising campaigns.
A compelling image is one of the best ways to get the attention of a casual browser, much alone a compulsive scroller. Using the above suggestions can help you connect with your target audience, stand out in today’s noisy online environment, and boost the efficiency of your marketing efforts.