Social Media Marketers: Here’s How To Make Sophisticated Use Of Twitter Search
If you know what you’re doing, Twitter may be a valuable source of information for your brands. Twitter’s Advanced Search features make it easy to sift through the hundreds of tweets sent on the network daily in search of those that are most pertinent to your company and its consumers.
Promote your business in 13 different ways using Twitter’s specialized search.
Find out how your rivals feel
The public’s opinion of your company and your rivals may be gauged with the use of sentiment analysis. Both direct mentions of your business’s Twitter handle and broader brand mentions (i.e., without the @ symbol) may be monitored. To see how people felt about your Twitter marketing campaign, conduct a search using the terms “any of these words,” “mentioning these accounts,” and “to these accounts” during the same time frame.
Lead generation #2: Finding out what people think about your brand.
Lead generation can be aided by using Twitter’s sophisticated search features to measure sentiment. It’s important to respond to any comments, whether positive or bad, about your brand that you come across online.
Track down your most shared tweets
Use the engagement criteria in the refined search to locate the tweets that have generated the most interest. Specify a threshold for retweets, likes, and responses to help you identify viral posts. You can figure out what made these tweets so popular and try to imitate their results.
Determine the most talked-about tweets on any given subject
Monitor brand-related conversations by searching for a term and refining the results with a minimum number of likes, responses, and retweets. Only the most popular tweets will be displayed.
Try to find visual representations of the subject matter
Using operators in the search area, you may locate tweets that pertain to your search phrase and include images or videos. To discover visual results for “content marketing,” try entering the following search operators:
Look for ways to become involved
You shouldn’t take a sedentary approach while looking for references of your brand or certain themes. Try to find comments you can make or threads you can continue. Please respond to any inquiries regarding your field. Responding that you provide comparable services if someone complains online about a rival business. One of the most important things you can do with advanced Twitter search is look for ways to start conversations.
Keeping a look for potential broadcast options
Find journalists and media members who are interested in your expertise by searching for relevant hashtags or keywords. Useful search terms include #journorequest and the name of your field or business followed by “expert,” such as “content marketing expert.”
Connect with peers and thought leaders by searching for their accounts.
You may locate key opinion leaders in your field by using Twitter’s search features. To see profiles associated with your search term, click on “People” after conducting your search. Tweets that have received many responses, likes, or retweets can be located and their authors identified using the engagement filters.
Search for tweets from a certain user to gain insight into client wants and desires
Use the “from these accounts” search bar to learn what established thought leaders and industry professionals are saying about a topic you’re interested in. You might use “YouTube strategy from:CMIContent” to discover, for instance, what the Content Marketing Institute (@CMIContent) has to say about YouTube strategy.
Save your searches so you may use them later.
It’s possible that you frequently do the same search using the same set of criteria. By selecting the ellipsis (…) adjacent to the search bar, you may store the search and return to it later. When you’re done, select “Save Search.”
Dig into potential topics
While monitoring for brand or industry-related chatter, you may also use this opportunity to brainstorm new content. Is there a concern that comes up frequently in the minds of your ideal clientele that you might address in a blog post? An option would be to film an interview with a prominent Twitter user in your field. Use Twitter’s search tools (hashtags, popular tweets) to find current conversations about your topic and work them into your writing.
To help regional businesses, you should sort tweets by location.
Twitter search operators might be useful if you’re a regional business or looking for regional content. Tweets mentioning a certain area can be found using the “near:” operator. Places can be specified by name, GPS coordinates, city, state, nation, or postal code. (which you get from Google Maps). The search query “content marketing agency near:Milwaukee” will provide tweets relating to Milwaukee-based content marketing firms. The “within:” operator can be used to establish a distance larger than or less than 15 miles from your current location. Therefore, you may use the following search criteria: “content marketing agency near:Milwaukee within:10mi.”
Hone your skills in customer care
People generally assume that major companies will provide customer support via social media. Customers who tweet complaints about your brand’s products or services want an immediate response. By looking for mentions of your account or brand name on Twitter, you may better track your social customer relationship management (or social CRM).
You may benefit from Twitter’s sophisticated search features.
You may locate material useful to your marketing efforts when you know how to use Twitter’s search features. Follow these guidelines for leveraging Twitter’s Advanced Search to maximize engagement, sales, and support. Improve your Twitter experience with Advanced Search.