How To Use Instagram And Email Together 9 Ways To Boost Your Marketing

Email marketing is a tried-and-true method of reaching your target audience online. For good reason too; studies have shown that email marketing may generate a 4,200% ROI.

Over the past few years, however, social media marketing has emerged as an equally, if not more, potent alternative. Instagram, a service for sharing photographs, boasts over 1.22 billion monthly active users, the vast majority of whom are between the ages of 18 and 34.

Email and Instagram marketing may be combined to get the benefits of both platforms instead of being handled separately.

Instagram Email Marketing: 9 Strategies

Use Instagram to promote your newsletter actively.

You should start by promoting your newsletter on Instagram, as it’s possible that your followers there are unaware that you even have one.

There is no method to include clickable links in Instagram captions, and the word restriction for postings is rather low. In its place, you may put information about your newsletter or lead magnet as well as a link to sign up in your Instagram bio, like Sophia April has done here.

Include an accompanying bio explaining the link’s destination. Your Instagram bio should serve as an introduction to both your profile and your email list.

Make your caption for your bio interesting to read while yet including the call to action. Keep in mind that Instagram requires your bio to be around 150 characters.

Promote your Instagram account in your outgoing emails, and vice versa.

One of the most effective strategies for reaching and engaging with your target audience is email marketing. Your Instagram posts will likely be lost in the feeds of your followers within a day or two, but your newsletter will remain at the forefront of your subscribers’ minds until they are finally opened. That’s why mentioning your Instagram account in your normal emails should be treated with the same importance.

Including sharing buttons at the end of your emails is a quick and easy method to achieve this. You may expand your fan base and keep in touch with existing members using their services.

Three: Use Instagram’s Story Function

Instagram Stories may only be available for 24 hours, but the sense of immediacy they instill leads to more interactions.

Developing engaging Instagram Stories is more crucial than ever in this customer-centric era.

With a maximum length of 15 seconds, users aren’t bothered by checking out the Stories of the individuals they follow.

Unlike regular Instagram posts or reels, Instagram Stories let you include links.

Inform your newsletter subscribers about your Instagram accomplishments

Don’t limit your joy to a single social media platform. Instead, you may invite your newsletter readers to join in the festivities.

Asking for Instagram followers is one thing; boasting that 5,000 people are already following you will motivate more of your subscribers to check out your feed to see what all the fuss is about.

Promote your newsletter using Instagram posts

You may upload or share a Story on Instagram with a screenshot of your current newsletter. Show your Instagram followers how interesting and useful your email is by posting excerpts there.

Keep in mind that you shouldn’t copy and paste your whole newsletter into an Instagram post. You need to reveal just enough to get people interested in what you have to say so that they sign up for your newsletter.

Use Instagram ads to re-engage your email list.

Even though email has been around forever, there is a reason why cold email marketing is still regarded one of the most potent techniques of reaching out to individuals.

Instagram advertising and retargeting can help you grow your subscriber base and attract a more active audience on the platform. You may use these adverts to promote a product and drive sales.

Motivate your audience to use your branded hashtags by tweeting about it.

Hashtags’ influence on social media cannot be denied. Instagram’s algorithm continues to improve in sophistication. Branded hashtags may keep you visible even if your posts don’t appear in your followers’ feeds.

Additionally, Instagram will display additional photos with that hashtag on the user’s Discover feed if the user follows that hashtag or views several photos that feature that hashtag.

Hold an Instagram giveaway and let people know who won in a newsletter

Giving people a reason to follow you is the best method to get more people to do so.

Instagram contests are fun to run since you can give away free stuff like products or service subscriptions for three months.

Establishing guidelines and requiring participants to follow your Instagram page and sign up for your email list are essential to running a successful contest.

Promote Your Instagram Page in Places Where Readers Can Delete Their Newsletter Subscription

Unsubscribing from your newsletter simply indicates that the recipient no longer wishes to receive emails from your company. That doesn’t always imply they’d never be interested in hearing from your company again.

You may provide customers who don’t want to receive your emails any more the choice to follow your business on Instagram by including a link to your account on the page where they can unsubscribe.