Black Friday Marketing Strategies to Try in 2023
Every year, there are a handful of celebrations that truly delight the masses.
There are holidays designed to evoke emotion, such as Valentine’s Day, and others designed to foster community, such as Christmas. Black Friday is the busiest shopping day of the year, and so it is of particular importance to retailers.
Now is the time for social media managers to roll up their sleeves and come up with innovative Black Friday marketing strategies, campaigns, and techniques.
Marketing strategies for brands to use on social media during Black Friday
Inject some risk, originality, and merriment into your Black Friday plans. Getting people to take notice of your product is the ultimate goal, right?
So, it’s important for companies to come up with fresh concepts for each Black Friday social media promotion they run. We are all aware that this is not a simple task that does not necessitate advance planning and cooperation.
Not all Black Friday social media marketing initiatives will be as successful as others in terms of generating sales. That’s fine with me, actually.
Our team has compiled the most effective Black Friday social media ideas for you to try this year in order to improve your marketing ROI.
The Black Friday and Cyber Monday sales period should be extended
Extending your sales beyond Black Friday is a popular and effective marketing tactic.
Black Friday used to be a one-day event, but now sales continue through the following Monday, which is now known as Cyber Monday.
The benefit to stores is equivalent to having four days of sales. Furthering your sales horizons will undoubtedly bring you more business and revenue.
If big names in the industry like Urban Decay are using this strategy for Black Friday marketing, it just might be worth a shot for you.
It’s a buy-one-get-one-half-off sale!
As we saw in the preceding example, this is yet another common advertising tactic used during Black Friday. And it works wonders if done correctly.
Since most people will already be in the shopping mindset on Black Friday, this tactic can be used to increase sales and revenue.
Incorporating these strategies into your Black Friday advertising plan can, you guessed it, significantly boost your sales.
Provide incentives for a certain amount spent
It’s common knowledge that everybody enjoys getting free stuff. It’s not a new tactic, but using Black Friday to promote sales always pays off.
The basic premise is that customers will receive a free bonus item with each purchase. Customers will be more receptive to purchasing your goods, and you may even sway the hesitant.
Black Friday advertising advice
Connect with key opinion leader
Partnerships with influential people are proving to be a fruitful form of Black Friday advertising for many different kinds of companies.
We suggest you focus on TikTok influencer marketing due to the platform’s fantastic potential for exposure.
You can also leverage influencer marketing the old-fashioned way, by partnering with Instagram influencers, if that has worked for you in the past or if you’d like to start with a rather safer approach.
If you decide to jump on the Black Friday influencer marketing bandwagon, remember that the most important consideration is selecting influencers who are a good fit for your brand.
Consider engaging in some social selling directly
In the last few years, direct purchases made through social media have grown in popularity as they have simplified the buying process for social media users.
Social selling is a trend that brands looking to increase their sales shouldn’t ignore because it’s equally productive for brands, which now have the chance to put their products right in front of their target audience. Even more so if your rivals are also engaging in the practise.
Stream your ads in real time
Live broadcasts on social media are a fantastic way to connect with your audience and foster a sense of community.
Get to know your social media followers better and advertise special offers that can’t be found anywhere else by using the live streaming features offered by various platforms.
TikTok is currently the most popular social media platform, so businesses that start marketing on the platform now will have a huge advantage.
Here are some Black Friday marketing tips that you can use for this year’s campaign and for TikTok marketing in general if you’re thinking about trying it out:
be genuine, capitalise on current events, incorporate well-known songs, and optimise your captions for search engine optimization (SEO) to have the platform suggest your content in response to user queries.
If you’re having trouble coming up with ideas for your TikTok content calendar, take a look at how Pretty Little Nothing, one of the most popular brands on the app, used the app to amass over two million followers.
Benefit, as usual, wore pink and offered numerous sales with upbeat coupon codes.
They posted alluring discount codes for their most popular items on Instagram, and the internet went wild. During their Black Friday promotion, they also provided free shipping on all orders.
Reflections in Conclusion
Every online marketer needs a wide selection of promotional channels to choose from as the holiday season approaches.
You probably won’t use all the suggested Black Friday marketing strategies in this article, but this primer should help you make some decisions about your social media strategy in the year 2022.