What Is The Best Time to Post on TikTok in 2023

With more than a billion users and the highest social media engagement rate per post, TikTok is one of the most rapidly expanding social networks. The best time to post on TikTok can have a significant effect on your reach and engagement, as a result of the increasing interest from brands and organisations to expand their presence on the platform.

When should I upload videos to TikTok for the best views?

Are there peak times for uploading to TikTok?

To put it simply, yes. and no

When you should make a TikTok post can vary from account to account. To reach your target audience most effectively, you should learn about their time zone, where they live, and when they are most likely to be online and engaged.

So, track the success of your posts carefully to determine the best times and days to publish.

However, if you’re just starting out, there may not be enough data to analyse just yet. If so, I recommend you read on.

When should you upload videos to TikTok to maximise views?

Here’s the quick explanation:

The influencer marketing hub analysed 100,000 TikTok videos to determine the best times to upload videos to the platform, and the results can be summarised as follows:

Tuesdays, Thursdays, and Fridays are prime times to upload videos to TikTok.
You should upload videos to TikTok between 6 am and 10 am and 7 pm and 11 pm.
It’s important to remember that there is no universally correct time to upload to TikTok. On the other hand, analysis of over 100,000 posts for highest engagement rates reveals:

On average, these are the best times of day to upload videos to TikTok:

  • At 6 a.m., 10 a.m., and 10 p.m. on Mondays, TikTok users will see the most views and likes.
  • Best times to upload to TikTok on Tuesday are 2 AM, 4 AM, and 9 AM.
  • Whether it’s at 7 a.m., 8 a.m., or 11 p.m. on a Wednesday, your videos will do best when posted on Ti
  • TikTok uploads perform best at 9, 12, and 7 p.m. on Thursdays.
  • Five o’clock in the morning, midday, and three o’clock in the afternoon on Fridays are prime TikTok upload times.
  • Saturdays at 11 AM, 7 PM, and 8 PM are prime time for uploading videos to TikTok.
  • When posting to TikTok on Sunday, 7 AM, 8 AM, and 4 PM are your best bets.
  • If you use TikTok for your business, pay attention to how your audience reacts to posts on these days and times, and note any changes in the engagement of your followers.

It’s a great way to get more people to see your brand online.

Participating with your existing fan base is important, but so is introducing your business or brand to new audiences. Getting your videos featured on TikTok’s “For You” page is one option. Users’ interactions and other video characteristics, such as captions and hashtags, are used to curate a personalised feed of videos on the TikTok For You page.

What are the five best times to upload videos to TikTok?

Optimal posting times on TikTok are not determined by any universal law. However, by experimenting with these concepts, you can uncover valuable insights and trends.

1. Determine the geographic distribution of your target market

Knowing where your TikTok viewers are located is the first step in determining the optimal posting time. The most optimal times to upload videos to TikTok change depending on your location and time zone. To maximise responses to your post, you should publish it when your target audience is most likely to be online.

2. Figure out when the bulk of your followers are online

Using either the TikTok Analytics tool or the Hopper HQ Analytics, you can keep tabs on what your followers are up to on TikTok. The software monitors your audience’s behaviour to determine when they are most likely to engage with your content. This will help you determine when the most viewers will be online to watch your TikTok videos

3.Use statistics on your most popular posts to your advantage.

TikTok analytics only lets you view information about your post’s performance for the past 7, 28, or 60 days, or a custom date range of up to 60 days. Follower metrics such as posting time, post title, number of likes, comments, shares, views, reach, average watch time, and audience territory can be tracked in a spreadsheet.

4.Boost your discoverability by analysing your followers’ behaviour

If you time your posts correctly, users browsing the “For You” section of TikTok will have no trouble coming across them. To make contact with prospective new clients and customers.

Learn when your followers are most active by checking their ‘follower analytics’ on TikTok. Timely scheduling of posts can benefit the most from this information.

5. Always be aware of what others are doing.

Success stories of other people can teach you a lot. There are leaders to follow in every field. Discover other businesses that compete with you and watch how often they post to their social media. Keep an eye on the interaction with their posts, and mimic the days and times of their most successful content.

As a conclusion

TikTok’s optimal posting time can be difficult to determine, especially if your top territories are located in different time zones.

If you know when your audience is most active on TikTok, you can easily get your content displayed on their “For you” and “Following” pages.

If you want to expand your audience, you should also be producing more engaging and informative content on a regular basis.