If you are a brand and not using Instagram stories, you miss plenty of opportunities to promote your brand on the platform. For the past few years, Instagram has become a game-changer for many brands to engage their audience and boost sales. Additionally, the Instagram story is also one of the best features to attract your target audience to your profile. In this guide, we are going to see how to use Instagram stories to win an Instagram marketing strategy.
What is Instagram Stories?
Stories are a format that combines photos, videos, text, and stickers creatively. Instagram stories are only live for 24 hours, and it disappears if that is not saved or added in story highlights. Stories appear at the top of the Instagram screen. It is the place where your followers will see when they open the Instagram app.
Additionally, Instagram launches highlights it allows you to add your stories, and it will be shown under your Instagram profile. Many brands create compelling content to get more story views. If you are a small business and trying to increase your story views you can buy story views for Instagram to boost your views instantly to your profile.
Why Brands Use Instagram Stories For Business
If you are trying to enhance your Instagram marketing strategy in 2021, you should know some interesting stats to promote your business on the platform.
- More than 1.5 million people are using Instagram every month
- 500 million Instagramers use stories on the regular basis
- Every user spend an average of 53 minutes on Instagram per day
- 200 million people visit at least one business profile on Instagram every day
- More than 130 million people watch and engage with a shoppable post every month
- 849.3 million users are interested to see Instagram advertising
- More than 50 million business profiles on Instagram.
Additionally, Instagram stories are one of the fastest-growing features on the platform. Here are some benefits of using Instagram stories for your business.
Top 3 Benefits Of Using Instagram Stories
After knowing these benefits, you should know why brands are using Instagram stories for their business.
1. Reach More Instagram Users
Instagram stories will increase your content discoverability. It means it helps to see your stories who are not followers of your account earlier. You can use hashtags and location tags in your stories to expand your content reach and get more traffic to your website. Additionally, if you want to increase your story reach beyond Instagram, you can share it on other social media platforms.
2. Engage With Followers
Instagram stories offer endless opportunities to engage with your followers and make them interact with your content. Here are some interesting ideas you can use to engage with your audience.
- Make tutorial videos for your brand
- Share quick tips and tricks
- Present the latest update about your business
- Create behind the scene videos
- Invite Influencer to your profile
- Give discounts. Promotion and last minute offers
So now you will know what content ideas are beneficial for your brands.
3.Increase Brand Awareness
One of the effective benefits of using Instagram stories is that it will increase your brand reach to a massive audience on Instagram. Stories are one of the powerful tools for businesses to increase their lead generation and drive more traffic and online conversions. Use links in your stories and boost your followers to click those links. Through this, you can get more traffic to your website.
These are the three important benefits of using Instagram Stories in your business. Create a compelling story to attract more audiences to your account. Post engaging stories and boost your followers to check your Instagram account. If many people watch your content, it will increase your reach and impression. When you buy impressions for Instagram it will increase your content reach to a wider audience. Use these guides while creating a successful Instagram marketing strategy.